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Crafted Scripts

Business and Marketing
This collection analyzes how communication, strategy, and adaptability drive success in today’s marketplace. From the psychology of persuasion to the power of local branding and market intelligence, these pieces show how businesses can connect authentically, respond to shifting consumer values, and turn insight into advantage.


Buy Local, Brand Local
It is certainly no secret that businesses are struggling across the board in this difficult economic climate, with everybody feeling the brutal sting, from global corporations to small companies. On every Main Street and in every town square across the country, storefronts that once saw a bustling trade are now shuttered for good. While major corporations can still plug on with tighter budgets and more streamlined operations, local businesses have a harder time keeping up wit

Jyothi Dondero
Nov 23 min read


Mastering Market Insight
To say that times are tough might be a bit of an understatement these days. The world is in political and economic turmoil, and the global economy is feeling the effects. Consumers have seen their incomes shrink, and the vast majority of families are learning to live on one paycheck rather than two. As disposable incomes plummet and the average cost of living soars, companies that were once thriving are now struggling. In fact, U.S. retail sales dropped 0.9% in May 2025 , the

Jyothi Dondero
Nov 13 min read


Disney’s Masters of Persuasion: Marketing Lessons from Your Favorite Characters
Disney characters often feel larger than life — but when you look closer, their personalities mirror many traits we admire in the real world, especially in business. Confidence, persuasion, emotional intelligence, and charisma are the same ingredients that make a great salesperson or marketer. So, what if we took a closer look at Disney’s most unforgettable characters through a marketing lens? Which ones would crush their sales quotas or ace a client pitch? Here’s our short l

Jyothi Dondero
Oct 294 min read
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